Et Al / SEO / Social Media / Technical Writing

Best Practices | SEO for True Beginners

We have finally reached the end of our “SEO for True Beginners” series, and I hope you’ve found it as useful as I’ve had fun writing it. So far we’ve covered writing content for human beings, researching and implementing keywords, optimizing images, formatting text, updating frequently and consistently, and linking judiciously. Today, we’ll wrap up … Continue reading

Blogging / Et Al / SEO / Social Media / Technical Writing

Link Judiciously | SEO for True Beginners

You’ve caught me in the middle of a series entitled “SEO for True Beginners.” So far, we’ve covered writing content for human beings, identifying and placing your keywords, using images and formatting text, and updating your web site frequently and consistently with blogging. In this post, we’ll be covering links — internal, outbound, and inbound … Continue reading

Blogging / Et Al / SEO / Technical Writing

Update Frequently and Consistently | SEO for True Beginners

Oh, dear. Today’s search engine optimization strategy is perhaps the hardest to swallow because the task is never finished. But please don’t be discouraged! Updating your web site frequently and consistently alongside the other search engine optimization strategies I’ve advocated in this blog series — writing for human beings, identifying and implementing keywords, optimizing images, … Continue reading

Editing / Et Al / SEO / Technical Writing

Format Your Text | SEO for True Beginners

I am really excited about today’s blog post because the search engine optimization strategy we’ll be discussing is easy peasy lemon squeezy. In this series, we’ve already talked about writing content for human beings, researching and implementing keywords, and optimizing your images. Today, we’ll be formatting your content. I know what you may be thinking: … Continue reading

Editing / Et Al / SEO / Technical Writing

Optimize Your Images | SEO for True Beginners

Last week, I started a post series entitled “SEO for True Beginners,” and so far, we’ve covered writing content for human beings, identifying your keywords, and placing your keywords strategically. This week, we’re going to pick up where we left off, and today we’ll be optimizing your images. Images are perhaps the most under-valued and … Continue reading

Et Al / SEO / Technical Writing

Know Thy Keywords | SEO for True Beginners

Yesterday’s blog post advocating writing compelling content for human beings as you optimize your website and its pages for search engine spiders, and today I’m taking a right turn and addressing what most people think of when they hear “search engine optimization.” Keywords. Keywords are the words and phrases we all use when we employ … Continue reading