It should be.
Why? Do I really have to spell it out? Smart phones. How often do you — or someone you know — access Facebook, Twitter, LinkedIn, YouTube, or a web browser on your phone? I am on my phone all day, every day. And I’m guessing that you are too.
Rather than using my phone for phone calls, I mainly use my phone for social networking, text messaging, apps, and web browsing. Why my phone and not my laptop? I’m a mom; I perpetually have at least one full hand at all times, but I can do just about everything I need to do online on my phone. I’m also on the go; I don’t always have my laptop with me, but I always have my phone.
If you’re using social media to promote your web site’s content — which I advise that you do — the chances that your readers will follow a link from Facebook or Twitter to your web site are very good. And in case you haven’t tried it, loading and reading a full-scale web page on a 2″ x 3″ screen sucks. In fact, if I land on a page that is full-size and it’s using all of my monthly MB to load, I’ll leave without reading your incredible content. How do I know it was incredible? You had a killer headline or some other hook that made me follow the link. Sorry, dude.
OK. How do you make your web site mobile? Glad you asked.
If you’re using WordPress — you are, right? — install the MobilePress or the WPtouch plugin. These plugins will essentially detect when your web site is being accessed by a mobile device and activate a mobile theme. The mobile theme for both plugins is more or less text only with zero sidebars, whittling your web site down to its skeleton but making your content easy to read. Your readers will thank you — and so will I.