Et Al / SEO / Social Media / Technical Writing

Best Practices | SEO for True Beginners

Screen capture of Google search results page with a label that says 'SEO for True Beginners'

We have finally reached the end of our “SEO for True Beginners” series, and I hope you’ve found it as useful as I’ve had fun writing it. So far we’ve covered writing content for human beings, researching and implementing keywords, optimizing images, formatting text, updating frequently and consistently, and linking judiciously. Today, we’ll wrap up the series, and I’ll leave you with some best SEO practices that I’ve not yet covered.

Best SEO Practices

  • Eat the elephant one bite at a time. You can easily be overwhelmed by the list of things I’ve given you to do in this series, so implement a plan for optimizing your site. Maybe you’ll choose to fully optimize your web site one page at a time. Or maybe you’ll first add and optimize images for every page on your site before you go back and format all of the content across the site. However you choose to optimize your site, it’s going to take a lot of hard work and a lot of time.
  • Be patient. Whether you already have a web site in place or are launching one soon, earning your place in the search engine rankings takes time. Do as much as you can to expedite the process organically using the methods I’ve given you, but don’t resort to questionable methods that “black hat” SEO experts advocate.
  • Understand that your search engine rankings are not something you can control. Yes, the methods I’ve given you work, but they are not the only factors that search engines use to rank web sites. Factors like how old the domain name is, inbound links, and your competitors SEO efforts also affect rankings, so don’t beat yourself up if your rankings fluctuate up and down from day to day.
  • Hire it done. If you don’t have the time but you do have the money, there is nothing wrong with hiring a professional to optimize your web site for you. But don’t hire just anybody. Hire a professional — not your neighbor’s cousin’s girlfriend. Anyone who guarantees that they can make your site #1 in search engine rankings is wrong. These “black hat” SEOs often use nefarious methods for obtaining inbound links and implementing keywords on your site; search engines are on high alert for web sites trying to trick the spiders, and if they catch you using them, your search results could be penalized.

And that’s it! I know I’ve hit search engine optimization hard these last few days, but despite the time and hard work that goes into it, the results are totally worth it. Paired with your social media marketing plan, your SEO efforts will increase your search engine rankings, generating more traffic — and hopefully more business — to your web site.

Read the entire “SEO for True Beginners” series:


One thought on “Best Practices | SEO for True Beginners

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