Blogging / Et Al / SEO / Social Media / Technical Writing

SEO for True Beginners | An Introduction

Screen capture of Google search results page with a label that says 'SEO for True Beginners'

When I talk to business owners about the value of social media — especially blogging — the subject of search engine optimization (SEO) often arises. Like social media, SEO is often another “thing” that business owners know they should be doing, but they don’t know where to start. And like social media, SEO has its own vocabulary, so it’s easy for newbies to get lost in the jargon. For these reasons, I’ve dedicated the next week to writing about SEO for true beginners. The tactics I’ll be advocating are tried and true practices for increasing your search engine page rankings for both your entire web site and its individual pages.

In the coming days, I’ll be covering these strategies:

      When I’m finished, I’ll sum up all these tactics and provide a few more guidelines that will make your SEO efforts a success.

      One disclaimer I’d like to offer as I prepare these posts: SEO takes time. Just as building your social media presence takes consistency and persistence, so does optimizing your website for search engine spiders (spiders are geek-speak for the machines that crawl the Web indexing websites). If you want to see results from your SEO efforts, you must put in the time and be patient for the results to come in.

      Certainly, I do not claim to be a search engine optimization expert; if I were an expert, maybe I could quit my day job! But I have done the research and used these tactics for years — I know that they work! If you have any other clean, white-hat strategies — not dirty, black-hat strategies — that are known to work, please post them in the comments this week.


      4 thoughts on “SEO for True Beginners | An Introduction

      1. Ultimately, the goal of SEO is to drive quality traffic and then convert that traffic. For this reason, I’d add that commenting on other blogs is a worthy addition to any inbound marketing strategy. Why? Because quality comments get you noticed, and may even get you a few clicks over to see what you have to say. If you are lucky, they might like your content enough to comment on it or even link to it. I’ve added you to my Google Reader feed and I look forward to seeing this series unfold. It sounds like a winner to me.

        • Excellent suggestion, Nick! There are so many little tips that can increase incoming readers and spiders — I had forgotten to include commenting on other blogs in my notes. I’ll see if I can work that in to one of the posts I haven’t finalized yet.

      2. Just thought I’d add a couple of things to your list such as meta tags, robots file and site maps (both xml and html). I look forward to learning and reading more on what you have to say. Thanks for the info and tips.

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