When I talk to business owners about the value of social media — especially blogging — the subject of search engine optimization (SEO) often arises. Like social media, SEO is often another “thing” that business owners know they should be doing, but they don’t know where to start. And like social media, SEO has its own vocabulary, so it’s easy for newbies to get lost in the jargon. For these reasons, I’ve dedicated the next week to writing about SEO for true beginners. The tactics I’ll be advocating are tried and true practices for increasing your search engine page rankings for both your entire web site and its individual pages.
In the coming days, I’ll be covering these strategies:
- Write Content for Human Beings
- Know Thy Keywords
- Place Keywords Strategically
- Optimize Your Images
- Format Your Text
- Update Frequently and Consistently
- Link Judiciously
- Best Practices
When I’m finished, I’ll sum up all these tactics and provide a few more guidelines that will make your SEO efforts a success.
One disclaimer I’d like to offer as I prepare these posts: SEO takes time. Just as building your social media presence takes consistency and persistence, so does optimizing your website for search engine spiders (spiders are geek-speak for the machines that crawl the Web indexing websites). If you want to see results from your SEO efforts, you must put in the time and be patient for the results to come in.
Certainly, I do not claim to be a search engine optimization expert; if I were an expert, maybe I could quit my day job! But I have done the research and used these tactics for years — I know that they work! If you have any other clean, white-hat strategies — not dirty, black-hat strategies — that are known to work, please post them in the comments this week.