Et Al

Sawhorse Research Releases The Shorty Report, But You Can't Afford to Read It

Sawhorse Research, the same people who brought us the Shorty Awards in December, released The Shorty Report this week. I guess I’m not in their target audience because I don’t have $795 to read their 160-page document. (Don’t they know we’re in a recession? Charging this much for a research report will surely send more companies to Congress for federal bailouts.) But thankfully, Sawhorse graciously allows us to preview 10 pages of the report, which includes an interview with Comcast Director of Digital Care Frank Eliason.

Based on the table of contents, the report contains about 15 pages on the theory of using Twitter for business, 125 pages of interviews with Twitter-using businesses, and about 10 pages on getting started with Twitter. From what I gleaned from the Comcast interview, the rest of the report is well worth reading (although I’m not sure it’s worth $795, maybe $25), and a company, nonprofit, or individual could learn a lot from what other companies have already learned.

I really want to read this report, and my guess is that you do, too. I propose we pool our resources (if 79 people chipped in $10.06) and purchase the document together. Any takers?

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