Et Al

Blogger's Guide to Feedburner, Part II: Troubleshootizing & Analyzing

Sweet! You’ve returned to further pimp out your RSS feed! Last week, we set up the feed and familiarized ourselves with the Feedburner interface, and today we’ll start analyzing and troubleshootizing your feed. For today’s post, your feed needs to be working. Is it?

If your feed is not working or if you encounter problems in the future, check out the Troubleshootize tab, which offers suggestions for common feed problems. This list most addresses issues for existing feeds, so if you’re having problems with your feed’s initial set up, double-check your settings, and test the feed until it works.

In addition to the list of problems and solutions offered on the main Troubleshootize page, Feedburner’s Feed Medic in the left column will generate a report of problems with your feed. You can use this report to identify why your feed isn’t working. As a last resort, you may resync your feed by clicking Resync Now, which clears your feed’s cache and starts syncing from scratch.

Once you get your feed working, click on the Analyze tab. By default, you’ll always land on this page, which is also known as the Stats Dashboard. Right now, you’ll probably get a message that says, “Your feed is so new, we’re still playing with the bubble wrap.” If you get this message, click Some Stats Reflecting the Last 24 Hours.

On the left, you’ll see a menu of options for analyzing your feed: Feed Stats, Site Stats, Headline Animator Stats, and Ad Stats. Site Stats (use Google Analytics instead) and Headline Animator Stats (we’ll get to the Headline Animator in the next post) must be activated for you to use them. Ad Stats require that you activate ads for your feed (we’ll get to this on Monetize day).

So Feed Stats is the only menu option that is of any use to us. With Feed Stats, you can

  • See what readers your subscribers are using
  • Track how your number of subscriptions ebbs and flows
  • Look at live feed hits
  • Identify uncommon uses of your feed (i.e. Facebook Notes)

That’s it for today. Knowing how to analyze and troubleshootize your feed are important steps in the pimping-out process. Tomorrow, we’ll give your feed a fresh coat of paint by optimizing it.

Bonus Material: Importing Your Blog to Facebook Notes
Follow these instructions to import your blog posts as Facebook Notes.

  • Log in to Facebook, and go to your Notes page.
  • In the right column, under Notes Settings, click Edit Import Settings.
  • On the Import An External Blog page, type (or paste) your Feedburner feed URL into the Web URL box.
  • Check the box under the Web URL box.
  • Click Start Importing.
  • On the Confirm Import page, double-check the preview. If it’s A-OK, click Confirm Import.
  • Go to your Profile, find the Notes widget, and read the titles of your recent blog posts!

Other Blogger’s Guide to Feedburner Posts


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