Brilliantly Creative

Warning: Pronouncing New Heartburn Medicine's Name Could Produce Profanity

Aciphex—The Sound of It Makes Me Laugh I’m not sure how to say this, and I’m trying to keep this appropriate because this is a family blog, but there’s a new heartburn medicine on the market whose name is pretty funny. I saw the commercial yesterday and just about peed my pants because the pronunciation of this medicine’s name could also suggest that one is customizing one’s backside just as one might customize a car with ground effects. You all are smart, I’m sure you’ll catch my drift!